HERO SÜDTIROL DOLOMITES, A DOCUMENTARY ON ITS EMOTIONS AND VALUES

The first edition of the HERO Südtirol Dolomites was awash in a potpourri of emotions: confused and, maybe, contrasting ones. You could feel it in the air, see it in the eyes of the 400 cyclists waiting behind the starting line. Everything was new, the magnificent Dolomites cutting a fine figure from their lofty heights, ready to show them how the chain’s immensurable beauty was directly proportional to its strength and harshness.

The following ten editions saw the number of HEROes grow to 4,000, ready to cross the starting line and compete on now known but not less hard trails and paths; the mountains more beautiful with every passing year, a home away from home for our cyclists. There is no relaxing on the couch here: just a few minutes after the start of the hardest mountain bike marathon in the world there is no time for idle thoughts. All they can do is focus on the race.

Each and every one of these Heroes has their personal reasons for being here. Surely, they will have asked themselves what pushed them to take on this challenge in the first place at least once, the well-known, ‘Why on earth am I here again?’ There are many reasons, and those reasons merge with the values that have made the HERO such a beloved and at the same time event to be reckoned with.

The answers can be heard in this emotion-laden documentary which will have you glued to your seats. The reasons for participating in a race like the HERO are far from obvious: grit and strength of people who have turned their passion for mountain biking into a profession; a redemption of sorts, a challenge against oneself to prove they can do it, especially after a difficult period in their life. And determination to get back in the game, diving into a sport discipline which is so different from the one which sees men in shorts run towards a ball in a stadium. And then again, a wish for change and rebirth: impulses which make us accept a challenge in all its facets.

This is HERO Südtirol Dolomites. Unique and original across a range of different emotions.

WATCH THE HEROES DOCUMENTARY: https://www.youtube.com/watch?v=as8h_MqNWI0